![]() ![]() In fact, the blue robot cat is a nostalgic icon among millennials and one of the most influential Japanese cartoons in China. The brand’s limited-edition collection is based on the popular Japanese animated character Doraemon, which most post-90s Chinese consumers grew up watching on TV. The Lunar New Year is one of the most important occasions for brands to make a lasting impression on their Chinese audience, and Gucci didn’t disappoint. Social Platforms: WeChat, Weibo, Xiaohongshu, Douyin Simply advertising through Tmall is not enough to attract young Chinese consumers.Įvery month, Dao Insights select the brand that has used Chinese social media in an exemplary way to gain attention. Social Commerce – selling through social media – is becoming the norm in China.
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